Toyota x Dad V Girls
The reason people aren’t buying EVs isn’t emotional - it’s practical.
Range anxiety, charging, cost.
But all people need to know is - can an EV keep up with real family life?
So we partnered with a family that has more practical challenges than anyone else - Youtube sensation Dad V Girls.
Because if the bZ4X can keep up with them, it can keep up with anyone.
The Good Life
First, we created content with Dad V Girls to change people’s perceptions about EVs.
Test It Like You Own It
Next, we created a series of social films to promote Toyota’s exclusive 24hour test drive.
With a 24 hour test drive, you have the freedom test the bZ4X exactly like you own it.
No pre-determined route, no self-conciousness, no limits.
So we let the Conders take it for a spin and captured what they got up to.
Agency: The Corner London
Creative Director: Tom Ewart
Creative Partner: Conrad Jones
Director: Lucy Bridger