Genius Gluten Free
Problem: It’s extremely hard for people with gluten intolerances to know which foods to trust quickly and easily.
Insight: Information on allergen labels are written in size 8 font, which is illegible to certain groups of people.
Solution: Create a copy-centric campaign that boldly highlights the missing ingredients in gluten-free foods, so customers don’t need to rely on the label.
Creative Partner: Sophie Scott
Posters
Bold headlines with clever wordplay and deliberate misspellings will highlight Genius’s missing ingredients.
96 Sheet
48 Sheet
6 Sheet
Social Media
A social media campaign will also highlight gluten-free recipes with similar copy, all made with Genius products.
Print Advertising
Print ads in home & lifestyle magazines will each include one of our campaign slogans, along with a recipe using the featured product.
