Quorn x FIFA

Problem: Meat consumption is bad for many reasons, yet young males continue to eat more meat than any other demographic.

Insight: Lowering meat consumption has been shown to reduce inflammation, resulting in fewer injuries and significantly shorter recovery times. As a result, real professional footballers are switching to a plant-based diet to enhance their performance.

Solution: Hijack their favourite video game to showcase the real benefits that come with making one smart 'substitution'.

Creative Partner: Conrad Jones