Reweaving Scotland’s History
Marketing Society Scotland Star Awards 2021
Aspiring Creative Star Shortlist
Problem: Scotland’s black, asian & ethnic minority history is underrepresented.
Insight: Tartan is used to recognise people’s roots in Scottish history, but almost no tartans exist that represent people from ethnic minority backgrounds.
Solution: By encouraging non-white Scottish families to design their own tartan, we’ll uncover and share previously hidden chapters of Scotland’s history.
Creative Partner: Conrad Jones
Out of Home
Tourism
As tourism is central to Scotland’s economy, we’ll raise awareness of our new tartans by printing them on ScotRail, SPT & Transport for Edinburgh tickets.