Nando’s
Problem: Nando’s are struggling to attract vegan customers.
Insight: Despite PERi-PERi being vegan, Nando’s is known by most people as ‘the chicken place’.
Solution: Create a campaign that associates the Nando’s brand with vegetables.
Creative Partner: Conrad Jones
Out of Home
By tweaking Nando’s iconic branding, we’ll spread the word that Nando’s is vegan-friendly.
In-Store Promotion
Nando’s will also change their iconic chicken table markers to one of our campaign vegetables for vegan customers.
Social Media
Followers will be challenged to find hidden veg in social media posts, with a winner randomly chosen to win a free ‘vegando’s’ meal.
